Graduate and Professional Studies
1844 Commonwealth Avenue
Newton, MA 02466
Master of Science in Marketing
Every type of business or industry utilizes marketing professionals. In order to be successful, companies must know their competition, be nimble, anticipate trends in their industry, be customer focused, and identify potential markets. The M.S. in Marketing focuses on data-driven analytics, digital strategy, market research, and new product development to make you a holistic and valued voice in marketing.
Why Lasell's M.S. in Marketing?
The Lasell Experience:
Professional focused curriculum - The MS in Marketing curriculum was developed by industry leaders focusing on where the field is going. Courses include Marketing Research & Data Analytics, Digital Marketing, and New Product Development.
Designed for working professionals - Our online course format offers unmatched flexibility to suit your busy lifestyle, while our extensive graduate student services ensure you remain connected to the Lasell community and fully supported throughout your program.
A platform for cultivating leadership - We encourage students to take advantage of leadership courses and opportunities that are built into our curriculum, helping them become agents of change in their workplaces and preparing them for advanced positions following graduation.
Capstone or Internship credit - Through a hands-on research project, apply your new knowledge and gain valuable resume-building experience that will help you hit the ground running after graduation.
According to the Bureau of Labor Statistics, as shown below, marketing manager positions are projected to grow 9% over a 10-year period from 2014-24, with a possible 18,200 jobs in this field nationally. These jobs will be due to growth in the industry, retirement or job/career change.
Classification: Baccalaureate/Associate's College
Loans Offered: Students may apply for student loan resources by completing the Free Application for Federal Student Aid (FAFSA) and the Lasell University Graduate Student Application for Aid. School FAFSA code 002158.
Locale: Small City
Size & Settings: 0-999