Emerson College

School of Communication

Integrated Marketing Communication

Address:

120 Boylston Street

Boston, MA 02116

United States

Phone:

1-617-824-8610

Fax:

1-617-824-8614

Program Information

Degrees Offered:

Integrated Marketing Communication

Format: Campus

Program Description:

Integrated Marketing Communication combines advertising, public relations, publicity, direct/database marketing, sales, sales promotion/event marketing, and e-communication. With courses such as Consumer Behavior, Research Methods, and Media Management Strategies, students learn to develop comprehensive marketing plans for clients in a culminating capstone project.

Accreditation:

Emerson College is accredited by the New England Association of Schools and Colleges (NEASC).

Facts & Figures

# of Credits Required: 40

Average Cost per Credit (Graduate): $1,004 USD

Classification: Master's College or University I

Locale: Large City

Size & Settings: 3,000-5,999

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