Boston University

College of Communication

Mass Communication: Applied Communication Research

Address:

640 Commonwealth Ave

Boston, MA 02215

United States

Program Information

Degree Offered:

Master of Science in Mass Communication

Format: Campus

Program Description:

The concentration in applied communication research prepares students to assess client needs and solve client problems using polls, surveys, focus groups, and other research strategies. The skills learned in this concentration prepare the student for a position as a research analyst or research manager in such fields as advertising, marketing communication research, public relations, political campaigning, health communication, and international communication. It combines a command of applied research designs, techniques, and writing skills with a background in one or more major professional fields. This area of occupational specialization offers many lucrative entry-level opportunities and excellent opportunities for advancement. The concentration also provides a research and theory background for those preparing for more advanced study in communication.

Accreditation:

New England Association of Schools and Colleges, Commission on Institutions of Higher Education

Facts & Figures

Classification: Doctoral/Research University—Extensive

Locale: Large City

Size & Settings: 0-999