Anna Maria College

Certificate in Marketing

Address:

50 Sunset Lane

Paxton, MA 01612

United States

Phone:

1-508-849-3423

Fax:

1-580-849-3362

Program Information

Degrees Offered:

Certificate in Marketing

Format: Campus

Program Description:

According to the U.S. Bureau of Labor Statistics, marketing manager jobs are expected to grow by 9% from 2014 to 2024 faster than the average for all occupations. Much of this growth is expected to come from Internet marketing, such as search engine and social media marketing. Consequently, employment prospects should be brighter for individuals with experience marketing in digital mediums.

Learning Outcomes:

  • Develop strategy analysis, planning, and control skills by applying marketing strategy concepts and methods
  • Create a positioning strategy for the organization and its brands in the market place to obtain the best match between distinctive competencies and value opportunities
  • Measure and manage return on marketing
  • Utilize new marketing technologies including social media
  • Support marketing in a socially responsible way in a global marketplace

Career Focus:

Professional careers in marketing including (but aren’t limited to):

  • Marketing Communications Manager
  • Marketing Consultant
  • Marketing Research Analyst
  • Product Manager

Accreditation:

New England Association of Schools and Colleges, Commission on Institutions of Higher Education

Facts & Figures

Classification: Master's College or University I

Locale: Midsize Suburb

Size & Settings: 0-999

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