The Carey Business School’s MS in Marketing is one of the only programs of its kind in the country. Blending insights in consumer behavior, big data, new technology, and the psychology of persuasion, the program’s intensive coursework reveals the inner workings of contemporary marketing. It also addresses some of the most critical issues facing today’s marketer, including:
The impact of social media on marketing strategy
Hyper-short product life cycles
Market entry and exit strategy
Strategic risk management
Design and creativity
More importantly, students emerge from the program prepared to compete in an increasingly global market where millions of customers join the consumer economy each year.