Northwestern University School of Continuing Studies

Medill School of Journalism, Media, Integrated Marketing Communications

Integrated Marketing Communications

Address:

405 Church Street

Evanston, IL 60208

United States

Phone:

1-847-491-3741

Program Information

Degrees Offered:

Integrated Marketing Communications

Format: Campus

Program Description:

Medill's IMC program centers on a customer-centric, data-driven method of communicating with consumers, investors and employees. Areas of study include advertising and sales promotion, direct, database and e-commerce marketing, and public relations. Specialized courses are offered in data mining, global communications, brand equity, ecommerce, crisis communications, and investor relations, among others. Medill's full-time IMC program offers an 11 week summer residency at a corporation. Additionally, in class consulting projects allow students to solve real-world problems for corporations. Both part-time and full-time students have the opportunity to travel Europe or Asia as part of an elective course on Global Perspectives.

Accreditation:

North Central Association of Colleges and Schools, The Higher Learning Commission

Facts & Figures

Classification: Doctoral/Research University—Extensive

Loans Offered: Students in master's degree programs may qualify for federal or private loans. Graduate students should direct their financial aid eligibility questions to the Chicago Office of Financial Aid at 312-503-8722.

Locale: Small City

Find Schools