Northwestern University School of Continuing Studies

Medill School of Journalism, Media, Integrated Marketing Communications

Integrated Marketing Communications


405 Church Street

Evanston, IL 60208

United States



Program Information

Degrees Offered:

Integrated Marketing Communications

Format: Campus

Program Description:

Medill's IMC program centers on a customer-centric, data-driven method of communicating with consumers, investors and employees. Areas of study include advertising and sales promotion, direct, database and e-commerce marketing, and public relations. Specialized courses are offered in data mining, global communications, brand equity, ecommerce, crisis communications, and investor relations, among others. Medill's full-time IMC program offers an 11 week summer residency at a corporation. Additionally, in class consulting projects allow students to solve real-world problems for corporations. Both part-time and full-time students have the opportunity to travel Europe or Asia as part of an elective course on Global Perspectives.


North Central Association of Colleges and Schools, The Higher Learning Commission

Facts & Figures

Classification: Doctoral/Research University—Extensive

Loans Offered: Students in master's degree programs may qualify for federal or private loans. Graduate students should direct their financial aid eligibility questions to the Chicago Office of Financial Aid at 312-503-8722.

Locale: Small City

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