Quinlan School of Business
820 N. Michigan Ave
Lewis Towers Suite 1200
Chicago, IL 60611
Master of Science in Marketing
The Quinlan MSM program—which integrates creativity with analytics and strategy with insight—is designed to accelerate your career in dynamic fields of 21st-century marketing:
Digital Marketing Analytics
The Digital Marketing Analytics track is devoted to engaging emerging capabilities built on the foundation of creative, digital, and analytical marketing skill sets.
Combining business goals with marketing decisions, this increasingly critical marketing function leverages consumer, retail, and category trend data to help marketers make informed marketing and business decisions through database models, improved sales forecasting, and data-driven tactics that enhance consumer loyalty, market share, and profitability.
Integrated Marketing Communications
The Integrated Marketing Communications track emphasizes the creation of innovative marketing communications strategies.
This involves understanding target consumers through qualitative and quantitative data and engaging them through digital and traditional tools. An expertise in IMC gives you the skills to build lasting customer relationships while building strong brands.
The Supply Chain track prepares you to effectively manage the execution component of marketing. The two areas of supply chain and marketing have long been intertwined, as an efficient supply chain allows for marketing strategy to be successfully implemented.
An expertise in supply chain will give you the skills to move products from materials supplier to end customer in a retail environment and manage operations in a service environment, learning the most advanced techniques in areas such as inventory management, purchasing management, global logistics, and supply chain analytics.
With the full resources of the top-ranked Quinlan School of Business at your disposal, you’ll also have access to a world-class business education taught by industry-leading faculty.
As a Quinlan MSM student, you’ll:
Classification: Doctoral/Research University—Extensive
Locale: Large City
Size & Settings: 10,000-19,999