Loyola University Chicago

Quinlan School of Business

Master of Science in Marketing

Address:

820 N. Michigan Ave

Lewis Towers Suite 1200

Chicago, IL 60611

United States

Phone:

1-312-915-8900

Program Information

Degrees Offered:

Master of Science in Marketing

Format: Campus

Program Description:

The Quinlan MSM program—which integrates creativity with analytics and strategy with insight—is designed to accelerate your career in dynamic fields of 21st-century marketing: 

  • Digital marketing analytics
  • Integrated marketing communications
  • Supply chain

Digital Marketing Analytics

The Digital Marketing Analytics track is devoted to engaging emerging capabilities built on the foundation of creative, digital, and analytical marketing skill sets.

Combining business goals with marketing decisions, this increasingly critical marketing function leverages consumer, retail, and category trend data to help marketers make informed marketing and business decisions through database models, improved sales forecasting, and data-driven tactics that enhance consumer loyalty, market share, and profitability.

Integrated Marketing Communications

The Integrated Marketing Communications track emphasizes the creation of innovative marketing communications strategies.

This involves understanding target consumers through qualitative and quantitative data and engaging them through digital and traditional tools. An expertise in IMC gives you the skills to build lasting customer relationships while building strong brands.

Supply Chain

The Supply Chain track prepares you to effectively manage the execution component of marketing. The two areas of supply chain and marketing have long been intertwined, as an efficient supply chain allows for marketing strategy to be successfully implemented.

An expertise in supply chain will give you the skills to move products from materials supplier to end customer in a retail environment and manage operations in a service environment, learning the most advanced techniques in areas such as inventory management, purchasing management, global logistics, and supply chain analytics.

With the full resources of the top-ranked Quinlan School of Business at your disposal, you’ll also have access to a world-class business education taught by industry-leading faculty.

As a Quinlan MSM student, you’ll:

  • Develop the creative and strategic skills you need to lead and innovate in the diverse, digital, and dynamic field of marketing
  • Learn marketing strategies that deliver brand growth and a competitive advantage in a time of sweeping economic, environmental, and social change
  • Gain the technical business skills that are essential in today’s global economy
  • Build a strong foundation in marketing finance, strategic planning, digital and social content development, leadership and ethics, database analytics, sustainable business, and global campaign development
  • Learn to ask the questions that are important to humanity as you harness the power of marketing to promote positive social change
     

Accreditation:

*

Facts & Figures

Classification: Doctoral/Research University—Extensive

Locale: Large City

Size & Settings: 10,000-19,999

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