Loyola University Chicago

Graduate School of Business

Marketing, MBA


Philip H. Corboy Law Center

Lewis Towers Suite 630

Chicago, IL 60626

United States



Program Information

Degrees Offered:


Format: Campus

Program Description:

The MBA with Marketing Concentration from Loyola’s Graduate School of Business trains you on important techniques and skills of business promotion. Nationally-recognized experts deliver a carefully conceived curriculum that’s designed to boost your advertising, branding, and positioning skills. When combined with crucial subjects like consumer behavior and international marketing, you can improve your marketability, and achieve your career goals sooner rather than later.

Whether you’re employed, have an enterprise of your own, or are planning to pursue consulting, Loyola’s MBA with Marketing Concentration will  strengthen your professional tool kit. Our comprehensive marketing curriculum is comprised of fundamental courses in ethics, global business, and leadership while covering many important areas such as:

• Research Methods in Marketing
• Business-to-Business Marketing
• Sales Force Management and Advertising
• Integrated Marketing Communication
• International Marketing
• Strategic Marketing in Europe
• Consumer Behavior
• Principles of Internet Marketing
• Independent Study in Marketing Management
• Cross-Cultural Dimensions of International Management and Marketing
• Sports Sponsorship
• Comparative Consumer Behavior
• Database Marketing Strategy
• Sales Promotion Strategy
• Brand Equity and Marketing Strategy
• Integrated Public Relations
• Integrated Media Planning
• Customer Relationship Management
• Internet Marketing Strategy
• Integrated Marketing Communications
Loyola’s MBA Marketing Degree Provides The Latest Theory and Practice

Loyola’s MBA with Marketing Concentration offers a global perspective and practical approach to business-to-business marketing, online selling, and customer relations management which form the basis of all corporate strategies today.
Understanding important marketing concepts and customer behavior is key to business success. Loyola instructors are nationally recognized experts who bring a wealth of knowledge and first-hand experience into every class session. Our alumni are quickly absorbed not just by prominent Chicago businesses but companies all over the world.

An MBA with Marketing Concentration from Loyola Chicago gives you the distinct edge in numerous fields:

• Marketing
• Advertising
• Communications
• Public Relations
• Sales
• Media relations
• Business administration
• Events



Facts & Figures

Classification: Doctoral/Research University—Extensive

Locale: Large City

Size & Settings: 10,000-19,999

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