Illinois Institute of Technology
Stuart School of Business
M.S. - Marketing Communication; M.B.A./M.S. in Marketing Communication
The new technologies of the 21st century have totally transformed both the business model and vehicles companies use to communicate with their various stakeholders. Stand alone elements like advertising and public relations are no longer effective in and of themselves. Today, marketing products, services, and ideas to the public must synthesize all of these activities into the cohesive whole called integrated marketing communication with the ability to surround the prospect with the brand message.
As one of a handful of marketing communication programs offered at an accredited business school, IIT Stuart's Marketing Communication program will effectively prepare you for this exciting and challenging environment. Our program is intended to marry the core critical thinking values of creativity, innovation, and design taught by our M.B.A. faculty, with the practical state of the art applications taught by our extensive and talented faculty of practicing professionals who teach the skills necessary to thrive in today's rapidly evolving technology-focused environment. All this is designed to prepare you for a career developing and implementing creative innovative marketing strategies with the potential to transform attitudes and ultimately product performance in the marketplace.
The M.S. curriculum consists of eleven 3 hour courses, structured to emphasize strategies for transformational leadership. Students will be required to take 6 core courses plus the Practicum, plus the equivalent of four elective courses.
Illinois Institute of Technology is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.
International Student Requirements:
TOEFL minimum: 600/250/80 (paper-based/computer-based/Internet-based test)
Facts & Figures
Classification: Doctoral/Research University—Intensive
Locale: Large City
Size & Settings: 6,000-9,999