Savannah College of Art and Design

Savannah College Of Art And Design

Service Design


SCAD Savannah

P.O. Box 77300

Savannah, GA 31402

United States



Program Information

Degrees Offered:

M.A., M.F.A.

Format: Campus

Program Description:

Service design methodology takes a holistic and human-centered approach to improving the service experience in a wide range of sectors, including retail, health, military, public services, leisure, transportation, telecommunications, entertainment and media. SCAD is the first university in the United States to offer B.F.A. and M.F.A. degrees in service design. Service designers explore a service system by researching the network of social and technological relationships that comprise it, working from the perspective of the customer’s journey through the service life cycle to establish touchpoints of sensory contact and interaction with that service. Narrative and conceptual modeling techniques are used in a variety of media, directly engaging customers, employees, managers and partners through co-design and experience prototyping activities that help generate and refine ideas. Strategic creativity and collaboration with other design disciplines yield meaningful, useful and sustainable tools, environments and processes that offer mutually beneficial exchanges for all users of a service. Through studio work and projects with industry partners, the service design program at SCAD explores business practices, technologies and cultural factors across public and private service sectors. Students learn theory and practice both systems-based and experience-based approaches to design. New language, tools, techniques and methodologies are reviewed and developed to form a range of approaches and knowledge assets that inform and shape the emerging discipline of service design.


The Savannah College of Art and Design is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.

International Student Requirements:

SCAD welcomes students from throughout the world. Please see website for international student requirements.

Facts & Figures

In State Tuition (per year): 30960 USD

Out State Tuition (per year): 30960 USD

Classification: Specialized Institution—School of art, music, or design

Locale: Midsize City

Size & Settings: 6,000-9,999

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