Florida International University

School of Journalism and Mass Communication

Integrated Marketing Communications: Advertising & PR

Address:

11200 S.W. 8th Street

Miami, FL 33199

United States

Phone:

1-305-348-6656

Fax:

1-305-348-3772

Program Information

Degrees Offered:

Integrated Marketing Communications: Advertising & PR

Format: Campus

Program Description:

Consumers and/or publics now access information on demand. They seek out the products, services and information that interest them. This approach revolutionized how companies marketed to their customers. For most companies to win, they replaced outdated mass-marketing tactics with a targeted, customer-focused approach.

That approach is called integrated marketing communications (IMC), and it is a customer-focused, data-driven method of communicating with consumers and publics. IMC -- the management of all organizational communications to build positive relationships with customers and other stakeholders -- stresses communication to the individual by understanding needs, motivations, attitudes, and behaviors. It is an interdisciplinary program that emphasizes strategic planning and the integration of marketing communications and all communications tools. IMC continues to be an evolving concept.

Accreditation:

AACSB International - Association to Advance Collegiate Schools of Business

Facts & Figures

International Financial Aid Description: Financial Aid may be available to those who qualify. Applicants may apply by completing the Federal Application for Free Financial Aid (FAFSA). School FASFA Code: 009635

Classification: Doctoral/Research University—Extensive

Loans Offered: Loans may be available. Applicants may apply by completing the Federal Application for Free Financial Aid (FAFSA). School FASFA Code: 009635

Locale: Large Suburb

Size & Settings: 40,000+

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