Georgetown University

School of Continuing Studies

Master of Professional Studies in Integrated Marketing Communications

Address:

640 Massachusetts Ave NW

Washington, DC 20001

United States

Phone:

(202) 687-8700

Program Information

Degree Offered:

Master of Professional Studies in Integrated Marketing Communications

Format: Campus

Program Description:

The Master of Professional Studies in Integrated Marketing Communications (IMC) arms students with the skills they need to work strategically across the full breadth of communications specialties to create and manage comprehensive and effective marketing campaigns. Through practical applications and client experiences,students master the complexities of multiple media platforms while developing the creative and strategic mindset necessary to engage the consumer.The IMC curriculum focuses on the inherent challenges of working across communications disciplines—including public relations, advertising, direct marketing, and word-of-mouth marketing—as well as the ever-evolving role of digital media. Additionally, the curriculum explores ethical boundaries within the context of IMC, including consumer research and privacy, the art of persuasion, and paid versusearned media.

PROGRAM FEATURES
The IMC program enables students to:
• Create and manage communications campaigns based on IMC principles
• Integrate multiple communications disciplines and channels to increase
campaign impact
• Apply IMC strategies to build and maintain strong consumer brands
• Use consumer research to cultivate creative insights
• Operate effectively at the intersection of business and creative strategy
• Practice IMC with high ethical standards


CAREERS
Georgetown’s program equips students with the creative skills and analytical thinking that make them highly marketable to employers. Students graduate from the program with the well-rounded expertise that prepares them to pursue a variety of communications roles and add value to any organization.

Accreditation:

Middle States Association of Colleges and Schools, Middle States Commission on Higher Education

Facts & Figures

Classification: Doctoral/Research University—Extensive

Loans Offered: Finacial assistance is available to those who qualify. Applicants may apply for loans by completing the Free Applicaion for Federal Student Aid (FAFSA). FAFSA Code: 001445

Locale: Large City

Size & Settings: 0-999