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School of Graduate Studies
P.O. Box 4010
New Britain, CT 06050
Master of Science in Communication, Public Relations/Promotions: Official Certificate Program
Graduate study in communication provides students with academic experiences that enable them to evaluate, develop, shape and change the communication environment within organizations (internal communication) as well as between organizations and their target audiences (external communication). Students will learn to understand communication processes internal and external to an organization; employ research methods in the diagnosis of communication problems within organizations and between organizations and their target audiences, including those resulting from intercultural differences; apply problem-solving, decision-making and negotiation strategies in complex relational situations within organizations; examine the use and impact of information and communication technologies in the design and evaluation of strategic communication campaigns and other organizational applications; and develop and practice sound and ethical reasoning.
Public Relations/Promotions: Official Certificate Program
This non-degree certificate program, offered by the Department of Communication, is designed for college graduates wishing to expand or update their knowledge of public relations/promotions, but who are not ready to commit to graduate programs leading to a master’s degree. The program provides students with a formal option for post-baccalaureate studies. Courses completed as part of this certificate program may later be applied to the department’s master program if admission requirements for that program are successfully met and if courses meet the School of Graduate Studies policy for a six year time limit.
The Post-Baccalaureate Certificate Program in Public Relations/Promotions will require the student to complete a four-course, 12- credit sequence consisting of: COMM 505 Persuasive Communication COMM 506 Case Studies in Public Relations COMM 507 Campaign Planning and Evaluation COMM 508 Public Relations Writing Strategies One other course from the department’s master’s degree program in communication can be substituted for one of the four courses listed above with permission of the student’s academic advisor.
The student must achieve a 3.00 (B) GPA in order to receive the post-baccalaureate certificate. Up to 12 credits may be applied to the M.S. in Communication degree; admissions to the M.S. is required. *One previous course may be considered for transfer according to University policy.
Financial Aid: Yes
International Financial Aid: Yes
Classification: Master's College or University I
Locale: Large Suburb
Size & Settings: 10,000-19,999