Master's in Public Relations and Marketing, Certificate in Public Relations and Marketing
The Public Relations and Marketing master's degree concentration is offered online or on campus at the University of Denver in the evenings, or in a combination of both, to meet the needs of busy adults. Graduates are prepared to effectively coordinate and manage public relations, marketing, and advertising strategies via communication plans and operations. Students learn how to manage corporate identity, products, and services, and key relationships with internal and external constituents through a master's degree in Public Relations and Marketing. Taught by professional practitioners who work in PR and marketing, master's level classes are geared toward the busy adult who currently or aspires to work within the field of public relations and marketing.
Degree-seekers will gain vital knowledge about research-based decision making, as well as the process of communicating persuasively to target audiences, the principles of branding and market positioning, the proficiency needed to measure the effects of PR and marketing efforts, and the practice of successful media relations and internet marketing communication. In an integrative 21st century global economy, it is vital for PR and marketing professionals to grasp consumer behavior fundamentals and develop practical tactics to use in the real world. Advances in technology, increased public scrutiny, and demand for accountability have increased the frequency, speed, and nature of organizational and professional communication in business, government, and not-for-profit organizations. The challenges that organizations face today must be faced with strong leaders, and University College prepares professionals for that role. Customize your Organizational and Professional Communication master's degree through the innovative Professional Options Curriculum using our convenient online degree builder tool, which allows you to select courses that cater to your specific career needs.
This degree prepares students to:
-Implement the process of communicating/writing persuasively for specific outcomes with targeted audiences
-Understand branding and market positioning as they relate to consumer behavior, what drives it, and how to influence it
-Employ marketing, PR, and advertising techniques to create communication plans with measurable results
-Develop, manage, and analyze effective media relations practices and venues
-Gain a perspective on primary principles and practices of marketing and public relations at work in a 21st century global economy
This program prepares students to:
-Demonstrate effective written and verbal communication skills across organizational, professional, and social settings
-Utilize knowledge of theoretical foundations and applied techniques to expand one's comfort level with communication choices across settings
-Display critical thinking processes: analyze, understand, and evaluate communication within organizations and as part of external professional situations
-Utilize creativity in constructing, assessing, and/or managing problem solving, decision making or conflict processes and interactions; demonstrate the ability to revise such processes for more effective outcomes as needed
-Understand the nature and needs of group/team processes as they relate to and operate within organizations
-Demonstrate social awareness, responsibility, and sensitivity for the communication required in culturally diverse groups
-Develop knowledge and skills within one or two communication specialties which enhance and clarify professional direction, career objectives, or personal development
University College programs maintain the highest level of accreditation offered by The Higher Learning Commission of the North Central Association of Colleges and Schools, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States. The commission sets a standard of integrity for universities, taking into consideration the academic mission, strategy, resources, assessment process, teaching effectiveness, student learning, usefulness of curricula, and community involvement.