Westcliff University

MBA Marketing Concentration


4199 Campus Drive

Irvine, CA 92612

United States

Program Information

Degrees Offered:

MBA Marketing Concentration

Format: Hybrid

Program Description:

This concentration prepares students with the knowledge and tools they need to be a marketing department director, manager, or officer. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.

Program Requirements

Students must take three (3) courses, totaling 9 credit hours in the area of their concentration while in residence at Westcliff University.

BUS 605 Business Research Methodology- 3 credit hours
BUS 610 Consumer Behavior – 3 credit hours
BUS 611 Electronic Commerce Marketing Management – 3 credit hours
BUS 612 Market Research – 3 credit hours
BUS 652 Entrepreneurial Marketing – 3 credit hours


Distance Education and Training Council Accrediting Commission

Facts & Figures

Classification: Unknown

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