Business activities have an increasingly global reach. Successful business professionals must have a thorough knowledge of international business environments and be able to operate within individual foreign markets. Specific issues covered in this Concentration include cultural, economic and legal issues, as well as exporting, franchising, licensing, foreign direct investment, and outsourcing. Students develop skills in areas such as international risk analysis, international human capital development, international communication, site selection, matching markets, and products/services, etc.
Students must take three (3) courses, totaling 9 credit hours in the area of their concentration while in residence at Westcliff University.
BUS 630 International Business – 3 credit hours
BUS 631 Managing Global Diversity – 3 credit hours
BUS 632 Managing International Human Resources – 3 credit hours