Westcliff University

Westcliff University

Graduate Certificate in Marketing

Address:

18000 Studebaker Rd.

#300

Cerritos, CA 92606

United States

Program Information

Degrees Offered:

Graduate Certificate in Marketing

Format: Hybrid

Program Description:

The Graduate Certificate in Marketing prepares students with the knowledge and tools they need to be a marketing department director, manager, or officer.  The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.

 

Program Learning Outcomes:

  • Select solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories, that influence the relationship between markets nationally and globally taking into account economic and social-culture systems.
  • Have the ability to assess test marketing concepts and evaluate their application in marketing research.
  • Employ internal marketing as an effective method for small and medium-sized enterprises and evaluate challenges to international entrepreneurship.

 

Course Requirements (9 Credit Hours Required)

*Must take BUS 510 and 3 of the remaining 4 courses

  • BUS 510 Marketing Management
  • BUS 610 Consumer Behavior
  • BUS 611 Electronic Commerce Marketing Management
  • BUS 612 Market Research
  • BUS 652 Entrepreneurial Marketing

 

 

Accreditation:

WASC Senior College and University Commission (WSCUC) and Distance Education Accrediting Commission (DEAC)

Facts & Figures

Financial Aid: Yes

Classification: Unknown

Locale: {Not available}

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