University of Wales - Swansea
University of Wales Swansea
Business Economics, MSc
Human Resources, Organisations and Entrepreneurship
The research activity of this group includes cross-cultural research on change management practices in multinational companies; industrial relations and models of partnership management; organizational design and behaviour; and research on the drivers of entrepreneurship activity. Interdisciplinary work in environmental management is also carried out within this group.
Finance and Risk Management
Research in the finance area has a strong empirical flavour, areas of current interest are as follows: the modelling of futures and options data; asset pricing models; insurance industry structure; the credit rating of insurers; financial markets in developing economies.
Research of both national and international significance is conducted in the areas of electronic government and electronic democracy, strategic data planning, database design, rapid application development, information systems failure and evaluation, multimedia business applications and electronic commerce/electronic business in the SME sector.
Research areas covered by the marketing group include marketing research methodology particularly in cross-cultural research, personal selling and sales management, consumer behaviour, internet marketing and marketing communications. The marketing group undertakes both theoretical and applied research. Research is also conducted within the School on tourism demand modelling.
Research on various aspects of applied stochastic modelling, complemented by more theoretical research into general principles of probability and statistical inference, is undertaken by this group. Work is also conducted on the practical application of statistics to a variety of problems arising from commercial organisations and government bodies.
Southern Association of Colleges and Schools, Commission on Colleges