University of Surrey
School of Management, University of Surrey
Ph.D. - by Research, M.Sc. - Marketing;M.Phil - by Research
In the age of mass customisation and the need to add value in virtual space, new techniques are rapidly emerging to cope with an increasingly global, dynamic market place. This course is designed to provide students with an advanced perspective on the research, analysis, planning and management of marketing functions. Students will be equipped with the ability to research, design, plan, implement and monitor marketing activities and prepared for specialist careers in a variety of marketing roles.