University of Southampton

Winchester School of Art

MA Design: Fashion & Textile Marketing


Winchester School of Art

Park Avenue

Winchester, England

United Kingdom

Program Information

Degrees Offered:

MA Design: Fashion & Textile Marketing

Format: Campus

Program Description:

Fashion and Textile Marketing offers a breadth of unique career opportunities for individuals who have an interest in the marketing challenges in textiles, fashion, textile art and marketing communications related areas. Rapid advances in communication and digital technologies have changed the very nature of how we view the worlds of textiles, fashion and art. You will be encouraged to progress your ideas and skills by experimenting with highly distinctive and challenging forms and ideas of communication. You will be encouraged to critically analyse your ideas in relation to contemporary issues and theories of Fashion and Textile marketing from a local and global perspective. This will enable you to challenge conventions, production methods and target audiences whilst developing your own personal agenda and ideas. Visiting professionals and guest speakers will share their experiences with you, complemented by study visits, lectures and seminars. A wide range of subjects are covered on the programme include the history of fashion, creating value for fashion consumers, visual merchandising, understanding fashion and trade shows, consumer behaviour in fashion, measuring and understanding fashion consumers, analysing the shopping process and fashion communications. You will have the opportunity to develop the critical thinking and skills required for a successful career in Fashion and Textile Marketing. Such thinking and skills will enable you to respond positively to the changing demands of clients and consumers and develop the highly marketable skills demanded in the business to business world of Fashion and Textile Marketing. The programme enables you to think of Fashion and Textile Marketing as a means to nurture your own entrepreneurial venture or to join the Fashion industry.You will be encouraged to develop original and creative ideas, and critical faculties, in Fashion and Textile Marketing challenges.



International Student Requirements:

Please see our website for International Student Requirements

Facts & Figures

Financial Aid: No

International Financial Aid: No

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