University of Southampton

Winchester School of Art

MA Design: Fashion Management


Winchester School of Art

Park Avenue

Winchester, England

United Kingdom

Program Information

Degrees Offered:

MA Design: Fashion Management

Format: Campus

Program Description:

Fashion Management is a challenge relevant to companies beyond the haute couture world of clothing and accessories. The main benefit to companies which produce fashionable goods is the ‘added value’ they give to their customers and the additional profits this can bring. Creating and managing ‘Fashion’ in an organisation in the eyes of its consumers is a constant test of their creativity and innovation. Individuals who can manage fashion in a variety of highly dynamic and rapidly changing industries can be offered a variety of fascinating, challenging and rewarding career opportunities. A wide range of subjects are covered including the history of fashion, fashion writing, how the industry functions, fashion manufacture, fashion retailing, collection and range planning, buying and merchandising, collection and range planning, project management, fabric and garment appreciation. Fashion Management can operate from an exclusive bespoke level through to mass produced goods and services. The thinking and skills you will develop embrace the huge varieties of contexts in which Fashion Management works. The programme helps you build a critical awareness of Fashion Management. You will appreciate the great array of business opportunities where Fashion Management can be applied as the subject embraces a huge variety of products and services, targeted at all ages, ethnic backgrounds and ‘pockets’. It will expose you to the challenges faced by Fashion Management in engaging with sophisticated consumers. You will study issues of globalisation, ethical management methods, and the shifting goalposts of ‘cool’ and ‘taste’ and what the consumer wants. You will have the opportunity to develop the critical thinking and skills required for a successful career in Fashion Management. Such thinking and skills will enable you to respond positively to the changing demands of clients and consumers.



International Student Requirements:

For details of our entry requirements, please see our website

Facts & Figures

Financial Aid: No

International Financial Aid: No

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