University of Southampton

Winchester School of Art

MA Design: Design Management

Address:

Winchester School of Art

Park Avenue

Winchester, England

United Kingdom

Program Information

Degrees Offered:

MA Design: Design Management

Format: Campus

Program Description:

Design at its essence connects creativity and innovation. These connections shape ideas in a range of rapidly changing industries. Excellence in design gives companies the means to gain competitive advantage by creating attractive propositions for more demanding customers. Managing the generation and successful exploitation of new ideas is crucial for all companies. There are great opportunities for suitably qualified and ambitious individuals who wish to tackle this management task. This programme is aimed at individuals eager to develop a career in the design sector. Case studies, lectures and seminars by designers, business managers and entrepreneurs will allow you the opportunity to strengthen your knowledge and experience. Subjects covered include; the nature and scope of the design industry, how research can shape the process and creativity of design, packaging design, brand design and the nature and creation of design futures. On this programme you will develop the practical knowledge required to pursue a successful management career in the design industry. You will have the opportunity to develop the critical thinking and skills required to nurture your creative and innovative abilities. Such thinking and skills will enable you to respond positively to the challenges of creating added value for customers by managing the design process. The programme enables you to think of Design Management as a means to nurture your own entrepreneurial venture, or to join the industry at management level. You will be encouraged to develop original and creative ideas, and critical faculties, in the following Design Management challenges: • The relationship of a consumer focus and design processes • The relationship of design and law, especially in intellectual property • Brand equity development in excellent design • New product development processes • Finance and design

Accreditation:

.

International Student Requirements:

Please see our website for our entry requirements

Facts & Figures

Financial Aid: No

International Financial Aid: No

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