University of Southampton

Winchester School of Art

Luxury Brand Management

Address:

Winchester School of Art

Park Avenue

Winchester, England

United Kingdom

Program Information

Degrees Offered:

Luxury Brand Management

Format: Campus

Program Description:

Luxury Brand Management is designed to balance the theoretical knowledge and practical skills required to succeed in design management roles within complex, internationally-based luxury brands. Built upon the principles of creating and developing luxury brands, it primarily focuses on fashion and fashion accessories. This pathway develops an appreciation of how materials, design and craftsmanship are integral to creating luxury products, services and experiences that satisfy discerning consumers. It also considers brand portfolios, co-branding, brand extensions and endorsements, celebrity brands, designers and entrepreneurs.

Accreditation:

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International Student Requirements:

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Facts & Figures

Financial Aid: No

International Financial Aid: No

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