University of Southampton

Graduate Studies

MSc Marketing Analytics


Southampton Management School

University of Southampton

Southampton, England

United Kingdom

Program Information

Degrees Offered:

MSc Marketing Analytics

Format: Campus

Program Description:

There are many examples of how marketing analytics work in practice such as: the use of loyalty cards to electronically observe consumers, the use of geodemographic information systems to map out consumer behaviour, customer relationship management systems and the operational data of e-commerce that describe and model consumer behaviour, and the use of data-mining techniques to uncover new meaning in the relationship between marketers and their consumers. All of these developments have created a need for marketing professionals to engage with these approaches and systems.


University of Southampton

International Student Requirements:

All students must satisfy the University's English language requirements. US students who have been taught and assessed in English can be made exempt.

Facts & Figures

Financial Aid: No

International Financial Aid: No

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