University of Lancaster

Institute for Cultural Research

Marketing Management


Bowland College

Lancaster, England

United Kingdom

Program Information

Degrees Offered:

MPhil MSc, PhD

Format: Campus

Program Description:

Marketing is essential for all organisations, be they large or small, public sector, private or not-for-profit.Increasingly, marketing is being seen as the key to competitive advantage and to the achievement oforganisational goals. This part-time programme has been devised specifically for experienced marketing practitioners seeking to enhance or update their skills or those from other functional areas who wish to gain abroader understanding of marketing's role within their company.


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