University of Lancaster
Institute for Cultural Research
MPhil MSc, PhD
Marketing is essential for all organisations, be they large or small, public sector, private or not-for-profit.Increasingly, marketing is being seen as the key to competitive advantage and to the achievement oforganisational goals. This part-time programme has been devised specifically for experienced marketing practitioners seeking to enhance or update their skills or those from other functional areas who wish to gain abroader understanding of marketing's role within their company.