University of Greenwich

University of Greenwich

MA Marketing Communications

Address:

Old Royal Naval College, Park Row

Park Row, Greenwich

London, England

United Kingdom

Program Information

Degrees Offered:

, M.A.-Strategic Marketing Communications; M.A.-Strategic Marketing; M.A.-Public Relations

Format: Campus

Program Description:

This programme is run as a twin Master’s degree programme alongside MA Strategic Marketing and is designed to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications. These full-time programmes are designed for students who wish to develop a management career in marketing and marketing communications and who wish to specialise in a marketing field. The aim is to advance an individual's marketing skills and understanding to meet the competitive challenges of the marketplace. Core courses Strategic Marketing Communications Strategic Brand Management Investigating Marketing Dynamics Persuasion and Influence Foundations of Academic Scholarship Vocational Skills and Personal Development Research Methods Dissertation Options (which are subject to change) Two chosen from: International and Global Marketing Relationship and Interactive Marketing Marketing Consultancy Critical Approaches to Marketing Strategic Brand Management

Accreditation:

Southern Association of Colleges and Schools, Commission on Colleges

International Student Requirements:

Your are expected to have a certified level of English. University requirements specify IELTS of 6.5 but in reality you should have a much better grasp of written, technical or business English. The Marketing Communications programme demands a high level of linguistic ability, analytical powers and cultural sensitivity.

Facts & Figures

Financial Aid: No

International Financial Aid: No

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