Postgraduate Diploma in Marketing, Postgraduate Certificate in Marketing, MA Marketing
Vocationally orientated, this course equips you with the knowledge and skills needed to become a critically informed marketing professional.
Designed to develop your understanding and competence in marketing, you will study a range of core and developing topics in this customer orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key areas within an organisation. Consumer analysis, brand communications, marketing research, strategic marketing, service contexts, international marketing and e-marketing are all central features of this degree.
The course culminates in a dissertation — enabling you to specialize in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.