Media Economics (MSc)
MSc Media Economics is designed to attract students from film, literature and media based undergraduate degrees, who have studied some statistics, and who wish to develop their analytical skills to understand the economic and political context of the industries in which they hope to pursue their careers. If you are an economics graduate, the course will enable you to understand the media better. The course will equip you with the skills required to enter a career in the business aspect of the media, for example account executives in advertising, a career in publishing, finance and management positions in broadcasting.
This course fits into our Applied Training Programme which is designed to provide training in new and vocationally attractive skills in Economics. It is appropriate either for graduates with no economics background who wish to understand how markets work and to develop the analytical skills of an economist, or for graduates in economics who wish to develop specialist expertise without committing to full research training. This course provides training that places specialist areas in a wider economic context and shows how the insight from economics can improve workplace performance.
You will be taught jointly by the School of Economics and the School of Political, Social and International Studies, both of which have a strong tradition of interdisciplinary research and teaching on media issues. The programme should appeal to those who wish to pursue a career in the areas of management or the mass media.
The School is ranked among the top European Economics departments in the Centre for Higher Education Excellence Group for outstanding research performance indicators, so as our teaching is research-led, this means you will learn from some of the UK’s leading academics within these fields. Economics at UEA was also ranked fifth in the world and first in the UK in this area according to an independent study by econphd.net and in the most recent Research Assessment Exercise (2008), 95 per cent of our research was found to be of international standing.