University College for the Creative Arts at Canterbury, Epsom Farnham, Maidstone, and Rochester

University College for the Creative Arts at Canterbury, Epsom Farnham, Maidstone, and Rochester

Graphic Communication (Branding, Printed and Interactive Media)

Address:

Internatioanl Office, Falkner Road

Farnham, England

United Kingdom

Program Information

Degree Offered:

Format: Campus

Program Description:

The philosophy of the programme in Graphic Communication is predicated on the breadth of creative opportunity within a consumer led society driven by print, screen and three-dimensional form. Students are encouraged to develop personal approaches to diverse, multi-layered and complex visual communication problems across a wide range of graphic media.

Central to the programme's approach is the theoretical engagement of students within the social, environmental, cultural and economic implications of their work and the development of critical judgement. This is combined with a strong tradition of technical competence in concept development, typographic craftsmanship, image creation/manipulation, information management and media utilisation.