Our MSc in Management (with specialism in Marketing) is an intensive one-year programme that offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management today.
You will start by studying management theory across a range of core disciplines including: Finance and Accounting, Organisational Behaviour and Strategic Management. In term two you will gain a deeper knowledge and insight into marketing by studying our two marketing units: Consumer Behaviour and Marketing Management. Finally, in the summer term, the dissertation provides an opportunity for independent research and links your studies to a genuine investigation around a marketing theme.
Our programme is designed for graduates of any discipline who aspire to a career in management and/or marketing. You do not require any prior academic or practical experience in business or management but you need to have a curious and creative mind and a genuine interest in marketing.
You will be part of a dynamic and diverse body of staff and students at the School of Economics, Finance and Management and will be taught by experts, many of whom are actively engaged in conducting pioneering research at international level. Our school was ranked sixth in the UK for its research impact, reflecting the quality and contribution our research plays in shaping policy and practice in the UK, Europe and globally.
You will study the four core units that are common to all of our MSc Management programmes:
- Finance and Accounting for Management
- Organisational Behaviour
- Strategic Management
- Studying Management
You will deepen your understanding of marketing and management by studying two marketing units in Consumer Behaviour and Marketing Management. This will be supported by your choice of two further management units that will broaden your skills and give further opportunity to tailor your studies to your own interests and career aspirations.
- Consumer Behaviour
- Marketing Management
- Two further management units. Optional units vary from year to year but typically include:
- Business Ethics and Corporate Social Responsibility
- Enterprise and Entrepreneurship
- International Business
- Managerial Economics
- Operations Management
- Organisational Creativity
- Project Management
- Strategic Human Resource Management
- Strategic Management Accounting
Unit availability is subject to staffing and timetable constraints. Please note: the number of available places on some units may be capped.
The final part of the MSc is a project-based dissertation of between 12,000 to 15,000 words in which you will research a current theme or topic in marketing. You will be able to tailor your investigation to a setting that reflects your personal interests or future career aspirations. The dissertation provides the perfect opportunity to apply the skills and knowledge you have learned in both the management and the marketing aspects of the programme. It is also a powerful way of showcasing your talent to future employers.