South Bank University, London

South Bank University, London

International Marketing


International Office, 103 Borough Road

London, England

United Kingdom

Program Information

Degrees Offered:

Postgraduate Degree - International Marketing

Format: Campus

Program Description:

This specialised course aims to develop an advanced level of expertise in international marketing. Yourstudies will extend your awareness of the complex, dynamic and sometimes hostile internationalbusiness environment. You will also learn specific management skills, and the qualitative and quantitativeskills and techniques of analysis which are vital for effective decision making. The core units of the course provide a thorough grounding in the principles and analytical techniques ofmarketing, and the application of these in the complex and dynamic international business environment. Additional units focus on the management and control of international marketing functions. You will alsoselect an optional unit which may include European Business Strategy, Marketing of Financial Services,International Business Trade, or Less Developed Countries. Knowledge of a second language is highlydesirable when working in an international firm and so if you have GCSE-level competence in French, German or Spanish, you may select an option in this language.


Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges
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