The issues facing marketing professionals have transformed significantly in recent times, and it is now more important than ever to remain up-to-date on the latest developments in the field.
The context of marketing has changed with the advent of social media, global communication, and the internet. In addition, effective marketing now involves brand management and strategic awareness of new channels.
This programme aims to provide a concentrated knowledge of marketing, in all its facets and most recent applications.
The MA Marketing programme provides the opportunity to study the dynamics of human behaviour that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures, and the analytical techniques required for making sound marketing decisions.
Key skills, aims & objectives:
- Build knowledge of core business functions
- Ability to conduct effective market research and analysis
-Team-working and presentation skills within a multicultural context
-Understand the key concepts, principles, analytic techniques and theories used in the field
-Develop successful marketing plans
This programme prepares you for leadership and management positions with a specialised focus on marketing and brand management.
It is for people who wish to specialise in marketing, as well as for those who are working, or intend to work, in public relations, sales, advertising and general management.
It will also be of interest to entrepreneurs and those who wish to focus on marketing and brand management within family businesses.
As well as a career in marketing, there are career opportunities in associated business areas such as retail, fashion, manufacturing and finance.
This degree is recognised by the Chartered Management Institute (CMI). Students on this programme are provided with access to CMI resources during their studies, and can apply for membership to the CMI on degree completion.
This degree is awarded by Webster University, St. Louis, USA
International Student Requirements:
Please refer to our website for further details.
Facts & Figures
International Financial Aid:
# of Credits Required:
In State Tuition (per year):