Queen Mary - University of London

Department of Business Management




Program Information

Degrees Offered:

Master of Science

Format: Campus

Program Description:

This programme is unique in its emphasis on the relationship between marketing and other social phenomena such as elections and the culture of consumption. You will examine the processes of globalisation and its impact on multinational enterprises and national firms. You will also compare strategies involved in marketing, examine the role played by marketing communication, discuss the contemporary debate over marketing ethics and contrast different approaches to the study of marketing. By the end of the course, you will have developed a comprehensive knowledge of the issues, theories and the working practices connected with this dynamic field. Key features: This programme will introduce you to the fundamental theories that underpin developments in marketing practice and strategy You will gain an understanding of the nature of global brands and their role in creating relationships in a global market You will learn about the centrality of consumers as crucial stakeholders You will learn about qualitative and quantitative research methods and how to design marketing strategies Programme outline The compulsory modules for this programme are: Brand Management International Marketing International Marketing Communications Research Methods for Business and Management State, Market and Society - Concepts and Critique Understanding Consumer Behaviour You will also select two Optional modules from the following: Organisation Theory Qualitative Research Methods Quantitative Research Methods Innovation and Global Competition Multinationals and Global Business Knowledge and Innovation Management E-Marketing Public Advocacy Marketing Assessment Teaching for all modules includes a combination of lectures, seminars and a virtual learning environment. You can expect 2-3 hours contact time per module, per week. A wide range of assessment techniques are used including coursework (written essays, case studies, interviews, group reports etc), presentations, examinations and a dissertation. Entry requirements A good upper second class honours degree or equivalent in any subject. IELTS 7.0 (with 6.0 in writing) or equivalent is required. For further information about our English language requirements, please see our website.


Accredited University

Facts & Figures

Financial Aid: No

International Financial Aid: No

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