Plymouth University

Marketing Management and Strategy

Program Information

Degree Offered:

MSc Marketing Management and Strategy

Format: Campus

Program Description:

Effective marketing strategy with an awareness and understanding of sustainable business practice are the key driving forces in today's global business environment. In good times and bad, strong marketing is a necessity if a business is going to survive and thrive. What makes a Plymouth Masters special is that in addition to our sector-leading MSc in Marketing, we also offer students the opportunity to study for two professional qualifications: the Chartered Institute of Marketing, Professional Diploma in Marketing and membership of the Market Research Society. The CIM and MRS are highly respected throughout the business world and if you are planning a career in either marketing or market research these professional qualifications will give your chances a great boost. If you choose these options you will submit papers in Term 3 but please note, for both qualifications you will need to gain your MSc award. This is an innovative programme designed to provide candidates with a well-rounded postgraduate experience with an emphasis on employability. You will explore topics including: Marketing management, advertising, brand management, international and strategic marketing, and market research. Plymouth Business School is at the forefrontof teaching sustainable business practices with an emphasis on Corporate Social Responsibility (CSR). Each module you study will draw on current thinking in all these areas. There is also the opportunity to undertake two professional qualifications; the Professional Diploma of Marketing from the Chartered Institute of Marketing and the Advanced Certificate in Marketing and Social Research from the Market Research Society. Experience and interaction with industry are key traits that employers look for when employing staff. The programme allows you to interact with industry on live marketing projects, giving you a clear understanding of how theory and practice come together. Further to this will be an international field trip to explore marketing in different contexts and cultures. You will also have the flexibility be able to choose between three dissertation options. The first is a traditional in-depth study on a particular area of the theory that interests you. The second option is the development of a new product marketing plan for a business idea or concept you might have considered. The third dissertation option involves reporting your findings from working with industry on a live marketing project. On successful completion of this programme you will have obtained the following: • An MSc Marketing Management and Strategy degree • A Professional Diploma in Marketing from the Chartered Institute of Marketing (based on passing the CIM assessment) • An Advanced Certificate in Marketing and Social Research from the Market Research Society (based on passing the MRS assessment) • Personal development through innovative programme delivery and participation in adventurous short courses

Accreditation:

Not applicable

International Student Requirements:

Applicants who do not have English as a first language you will be required to achieve an overall IELTS score of 6.5 (with a minimum of 5.5 in listening, reading, speaking and writing).

Facts & Figures

Financial Aid: No

International Financial Aid: No

In State Tuition (per year): 11750 GBP

Out State Tuition (per year): 11750 GBP

Classification: Unknown