University of Leicester
Department of Media and Communication
Communication, Media and Public Relations MA/PGDip
Course aims The specialised modules in this programme are designed for those wishing to acquire detailed knowledge of the latest research into news access and journalistic practices, and on the growth, functioning and significance of PR in contemporary society. Modules will cover PR and propaganda; ‘spin’ and the role of public relations in political and commercial communication; PR and the new media; media management in times of conflict, PR and the promotional practices of special interest groups; NGOs and the news. There will be opportunities for regional specialisation and a chance to explore PR practices in a global context. Course modules Key Issues and Approaches in Media Study Media History and Social Regulation Media in Global Context Communications and Globalization Investigating Media Media Industries: Convergence, Divergence Professional Practices Audience and Reception Journalism: News Access and Source Power Critical Public Relations: Contexts and Issues Teaching and assessment methods The course is studied by distance learning. In Year 1 there are five written assignments and one examination. In Year 2 there are four written assignments and a dissertation of 12,000-15,000 words.
Accreditation:University of Leicester
Facts & Figures
Financial Aid: No
International Financial Aid: No