University of Leicester

Department of Media and Communication

Communication, Media and Advertising MA/Postgraduate Diploma

Address:

Leicester, England

United Kingdom

Program Information

Degrees Offered:

PGDip, MA

Format: Online

Program Description:

Course aims This programme places the academic study of advertising in a broad media context. The programme is designed for graduates with experience in advertising, marketing or related sectors who seek to enhance their qualifications and for those with an academic background in the social sciences or humanities who aspire to careers, or to teach, in these sectors. The specialist modules explore the advertising industry in a global context, examining advertising as a form of communication shaped by economic, cultural and social factors, and as an occupational practice. These modules will examine how advertising works in different media; advertising history and development; ethical, regulatory and social issues; the nature and impact of advertising; and consumer behaviour and marketing research. Course modules Key Issues and Approaches in Media Study Media History and Social Regulation Media in Global Context Communications and Globalisation Investigating Media Media Industries: Convergence, Divergence Professional Practices Audience and Reception Advertising: Industry, Contexts, Impacts Advertising as Communication Teaching and assessment methods The course is studied by distance learning. In Year 1 there are five written assignments and one examination. In Year 2 there are four written assignments and a dissertation of 12,000-15,000 words.

Accreditation:

University of Leicester

Facts & Figures

Financial Aid: No

International Financial Aid: No

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