Newcastle University Business School
School of Psychology
Newcastle Upon Tyne, England
The programme consists of taught modules (120 credits) and a project leading to a dissertation (60 credits). The taught component covers the core principles of marketing, business strategy, accounting and human resources using international case studies. You then focus on specific international marketing issues. Modules include: international business environment; managing across cultures; managing human resources in an international context; international business strategy; accounting for managers; research methods in business and management; international marketing; market analysis; international brand management; principles of marketing; international marketing communications management.