School of Agriculture, Food and Rural Development
International Agricultural and Food Marketing
This programme focuses on the skills and knowledge needed to manage marketing activities for international agriculture, food and other business sectors. It covers market, consumer and policy behaviour in domestic and international agri-food markets, and through case studies, market simulations, industrial visits and guest speaker presentations, you have the opportunity to analyse æreal-worldÆ problems.You take compulsory modules (90 credits) in: research methods and project management; international marketing; international agriculture and food markets; markets and marketing analysis; marketing theory and criticism. You also select optional modules (30 credits) from: agri-food industry management; agri-food markets in Central and Eastern Europe; quantitative techniques for marketing; direct marketing; supply chain management; and food policy in the EU.
For the dissertation (60 credits), you choose a research topic, which builds on work you have undertaken in the taught modules and enables you to specialise in a particular subject or topic.
North Central Association of Colleges and Schools, The Higher Learning Commission