Newcastle University

School of Education, Communication and Language Sciences

Cross-Cultural Communication and International Marketing


School of Psychology

Percy Building

Newcastle Upon Tyne, England

United Kingdom

Program Information

Degrees Offered:


Format: Campus

Program Description:

To enhance your employability by enabling you to acquire the knowledge and understanding, skills and aptitudes required for a career in cross-cultural communication and international marketing in the public, private or non-profit sector.You take modules in language and communication (60 credits), modules in international marketing (60 credits), and complete a research portfolio (60 credits).
Language and communication modules include: language and cross-cultural communication; professional communication; interpersonal communication; sociolinguistics; bilingualism and bilingual education; media communications in contemporary society; media as communication - critical discourse analysis of media texts.
International marketing topics include: international marketing; markets and marketing analysis; research methods and project management; international agricultural and food markets; quantitative techniques for international marketing; foresight project; agrifood markets in central and eastern Europe; supply chain management; direct marketing; strategic marketing; and globalisation, international trade and marketing.Teaching is by lectures, case-based workshops, interactive seminars, and individual tutorials. Assessment is by course work (examinations, oral presentations and submitted work) and the research portfolio. The portfolio, different from a conventional dissertation, consists of a set of country files where you discuss the core cultural values of a target country and the implications for cross-cultural communication.


North Central Association of Colleges and Schools, The Higher Learning Commission
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