School of Education, Communication and Language Sciences
Cross-Cultural Communication and International Marketing
School of Psychology
Newcastle Upon Tyne, England
Language and communication modules include: language and cross-cultural communication; professional communication; interpersonal communication; sociolinguistics; bilingualism and bilingual education; media communications in contemporary society; media as communication - critical discourse analysis of media texts.
International marketing topics include: international marketing; markets and marketing analysis; research methods and project management; international agricultural and food markets; quantitative techniques for international marketing; foresight project; agrifood markets in central and eastern Europe; supply chain management; direct marketing; strategic marketing; and globalisation, international trade and marketing.Teaching is by lectures, case-based workshops, interactive seminars, and individual tutorials. Assessment is by course work (examinations, oral presentations and submitted work) and the research portfolio. The portfolio, different from a conventional dissertation, consists of a set of country files where you discuss the core cultural values of a target country and the implications for cross-cultural communication.