Keele University

Keele University



Student Recruitment Officer, Department of Academic Affairs

Keele, England

United Kingdom

Program Information

Degrees Offered:


Format: Campus

Program Description:

The MA in Marketing is designed to provide a rigorous understanding of marketing and contemporary marketing practice, underpinned by theoretically informed and critical approaches to marketing and management. The course combines conceptual, theoretical and practical approaches to the study of marketing. Successful students will gain: * Thorough understanding of contemporary marketing knowledge and techniques, as applied in a range of commercial and public organisations * Critical awareness of, and evaluation of, current marketing theory, informed by leading edge research in the field * Analytical and creative techniques to deal with complex marketing problems and their solutions * Enhanced management skills and practical marketing skills leading to improved employability


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