De Montfort University

Strategic Marketing


The Gateway, Leicester

Leicester, England

United Kingdom

Program Information

Degree Offered:

MSc - Strategic Marketing

Format: Campus

Program Description:

The course follows a number of broad themes and, within these, students have some choices of which modules to follow. The themes include structural and strategic aspects; statistical and analytical approaches to marketing, functional expertise in marketing, and problem-based marketing approaches.The programme is based on obtaining a minimum of 180 credits.