Bath Spa University

MA Design: Brand Development - Doctorate


Sion HIll Campus

Sion Hill Place

Bath, England

United Kingdom

Program Information

Degrees Offered:

MA Design: Brand Development - Doctorate

Format: Campus

Program Description:

Research degrees are awarded through the submission of a thesis and an oral examination. The MA is a one-year taught programme. The course combines theory and practice through assignments, case studies, research, analysis, planning, reporting and the production of creative solutions to given problems. You will explore issues such as corporate and brand history; methods of research, analysis and evaluation; issues related to sustainability, marketing, graphic and packaging design; new product development; and design management. Talks by visiting professionals with roles in design/ brand management in industry or independent consultancies are an important element of the programme. The first two trimesters will involve a programme of lectures, seminars, group critiques, assignments, research and independent study. You will take four modules, leading to the postgraduate diploma (PGDip). The final trimester, leading to the MA, comprises an individually negotiated study, which is research based, resulting in a body of work for assessment and supervised at interim stages by tutorial. A choice of pathways is available at this stage allowing you to focus your study on either creative design or brand management issues. The modules available are: Research Methodologies; The Development of Brand Identity; History and Sustainability of Brands; New Product Development; Brand Design or Brand Management.
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