PG Dip Design: Brand Development
PG Cert Design: Brand Development, MA Design: Brand Development
Brand development aims to develop the analytical, strategic and creative thinking processes together with the skills related to brand creation, identity, positioning and marketing.
Graduates from design, business and media programmes can take this opportunity to gain true insights and skills in the development of successful brands. Design and business procedures are brought together to interact in a positive and productive way to simulate best practice in organisations committed to brand creation and development.
The course combines theory and practice through assignments, case studies, research, analysis, planning, reporting and the production of creative solutions to given problems. You will explore issues such as corporate and brand history; methods of research, analysis and evaluation; issues related to sustainability, marketing, graphic and packaging design; new product development; and design management. Talks by visiting professionals with roles in design/brand management in industry or independent consultancies are an important element of the programme.
The first two trimesters will involve a programme of lecturers, seminars, group critiques, assignments, research and independent study. You will take four modules, leading to the Postgraduate Diploma (PG Dip).
The final trimester, leading to the MA, comprises an individually negotiated study, which is research based, resulting in a body of work for assessment and supervised at interim stages by tutorial.
A choice of pathway is available at this stage allowing you to focus your study on either creative design of brand management issues.
Normal requirements are the presentation of a body of work for each of the four taught modules. Typically this would include a report which is supported by research and investigation with evidence of statistical data accompanied by visual work demonstrating the strategic and creative approach to the assignment. The final MA dissertation requires the submission of a body of work that clearly and comprehensively addresses all the issues agreed and identified in the initial proposal prior to commencement. There are no written examinations.