The Master in International Marketing programme provides essential preparation and enhanced opportunities for a career in marketing within many different types of organisations, including manufacturing and retailing, service organisations, charities and government enterprises.
Studying marketing at master's level will prepare you for a range of careers including product and brand management, market analysis and research, customer relationship and services management, direct marketing, internet marketing, public relations, media and advertising. This programme is for graduates from any discipline who are seeking to develop the knowledge and skills essential for a successful career in marketing.
You gain real-world marketing experience throughout the programme and this is honed by undertaking a marketing research project for an organisation, which will arm you with the commercial experience that employers are looking for.
Your study period is enhanced through an internship project within a major international organisation.