The Path to a better future is right in front of you
Elisava Barcelona School of Design and Engineering
La Rambla 30-32
Barcelona, Catalonia 8002
Master's Degree in Advanced Design Management, Strategy and Entrepreneurship
This course has been designed by the Design, Strategy and Management team at ELISAVA and is being executed in collaboration with Rotterdam Business School.
Design is more and more perceived as a complex management transversal activity in which user / consumers needs, market dynamics, and business strategies meet.
Likewise, management methodology known as design management, as project development model for design professionals and as business model for creative firms, was notable to adapt itself to the changeable and dynamic flow of current markets.
The necessity of planning new patterns demands a rupture with rigid structures and a tackling of more organic working methodologies, adaptable to changeable times and to new societies and emerging markets. This new planning must be focused on strategy and entrepreneurship with new thought preconceptions.