Rotterdam School of Management, Erasmus University

Erasmus Graduate School of Business

MSc in Marketing Management

Address:

P.O. Box 1738

3062PA

Rotterdam, Zuid-Holla

Netherlands

Program Information

Degrees Offered:

MSc in Marketing Management

Format: Campus

Program Description:

Marketing is an important driver of performance in organisations. By studying different aspects of the marketing process you learn how strategies and tactics result in the success or failure of products and services. People who understand marketing are better able to develop a successful vision and strategy for their businesses. The Marketing Management programme is practically-oriented, research-driven and internationally-focused. We have a very strong international reputation in marketing teaching and research: in terms of scientific publications RSM is consistently ranked in the European top five. KEY FEATURES OF THE MSc IN MARKETING MANAGEMENT •In-depth insights into consumer behaviour and practical tactics on how to integrate this knowledge in solid strategies •Focus on a key functional area that is an excellent preparation for a top management function •Truly international environment with students, professors, and research from around the globe •Ample opportunity for collaboration with professors and practitioners outside the classroom, giving you the chance to test your ideas with the support of experienced mentors The MSc Marketing Management at RSM is excellent preparation for a management career because marketing is so important to top management decisions. First career steps include: account manager, media planner, advertising strategist and many more. On graduating, students receive RSM’s MSc degree in Marketing Management.

Accreditation:

EQUIS, AMBA, AACSB and NVAO

Facts & Figures

In State Tuition (per year): 1735 EUR

Out State Tuition (per year): 15450 EUR

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