SDA Bocconi School of Management

SDA Bocconi School of Management

EMMS - Executive Master in Marketing & Sales


Via Bocconi, 8

Milan, Lombardia 20136


Program Information

Degrees Offered:

Executive Master in Marketing & Sales

Format: Campus

Program Description:

The executive master in marketing & sales is ideal for energetic, forward-looking young executives who want to reach out and acquire a global mindset. EMMS will enable you to: * round up your skills and develop the strategic mind-frame which would make you successful in a management position * develop your career path while continuing to work * learn marketing and sales knowledge in an international context * share the experience of other professionals involved in marketing and sales in different companies, industries, and countries * find new networking opportunities in an international market * gainawareness of your skills and competences through a specifically designed program Why? * To develop your career path while continuing to work * To learn marketing and sales knowledge in an international context * To find new networking opportunities in an international market EMMS offers you Unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 48% of sessions are face-to-face and 52% are by distance learning. Face-to-face lessons are held in three cities: Milan, Barcelona and Madrid. EMMS diploma is a joint degree issued by two very prestigious business schools: SDA Bocconi and ESADE. A fact A joint initiative SDA Bocconi /ESADE – more connections, broader expansions. START DATE: 13 January 204 APPLICATION DEADLINE: 29 November 2013 Contents: Module 1. January - March 2014 Fundamental 1 Marketing Management Sales Management Culture and Anthropology ("east and West") Residency module: 13th - 18th January 2014 (Milan) Distance Learning: 20st January - 8th March 2014 (online) Module 2. March - May 2014 Fundamental 2 Marketing Research Brand Management Going to the Market Residency module: 10th - 15 March 2014 (Barcelona) Distance Learning: 17 March - 10th May 2014 (online) Module 3. May - July 2014 Price strategy and Management Channel Management Strategic Marketing Residency module: 12th - 17 May 2014 (Milan) Distance Learning: 19 May - 5 July 2014 (online) Module 4. July - September 2014 International marketing Management Finance for Marketing & Sales Integrated Marketing Communication Residency module: 7th - 12 July 2013 (Barcelona) Distance Learning: 14 July - 13 September 2014 (online) Summer Break: Two weeks Module 5. September - November 2013 Digital Enablers F2F Workshop: negotiation Skills CRM and Business Intelligence F2F Workshop: Making Marketing & Sales work Residency module: 15th - 20th September 2014 (Madrid) Distance Learning: 22th September - 8th November 2014 (online) Module 6. November - January 2013 Marketing Creativity and Innovation Sales Management 2 Residency module: 10th - 13rd November 2014 (Milan) Distance Learning:17th November 2014 - 17th January 2015 (online) Winter Break: Two weeks Module 7. 18th - 20th February 2015 (Barcelona) Graduation Tuition fee details The total fee is € 34.500 : 1st Instalment € 9.000 on Registration 2nd Instalment € 8.500 by 31st January 2014 3rd Instalment € 8.500 by 31st March 2014 4th Instalment € 8,500 by 30th September 2014



Facts & Figures

Financial Aid: Yes

International Financial Aid: Yes

In State Tuition (per year): 34500 EUR

Find Schools