Athens University of Economics and Business

Marketing and Strategy

Program Information

Degree Offered:

Format: Campus

Program Description:

Offered by the No 1 academic institution in Greece in Business and Economics, AUEB's international MBA in Marketing and Strategy is an innovative program, accredited by the Association of AMBA's (AMBA), and highly accepted in the market. Entirely taught in English, this leading 1-year program allows participants to benefit from a rich curriculum of more than 60 electives, a personalized Skills Development program, a practical Field Consulting program at the end of the coursework, a multitude of extracurricular activities, and a dedicated Career Office. In addition, the outstanding international faculty, the wide contacts with corporate employers, the international recognition and ranking, and the unique physical and cultural environment of Athens and Greece, make the AUEB international MBA the No.1 value-for-money proposition in the market today.The program investigates the fundamental approaches to understanding markets, competitors, and portfolios of product offerings. This specialization is of interest to students who are interested in pursuing a marketing career in the manufacturing and the service sectors, and to those interested in product and brand management. It is also relevant for those pursuing a management-consulting career.