Athens University of Economics and Business

IT & e-Business

Address:

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Program Information

Degrees Offered:

IT & e-Business

Format: Campus

Program Description:

Offered by the No 1 academic institution in Greece in Business and Economics, AUEB's international MBA in E-Business is an innovative program, accredited by the Association of AMBA's (AMBA), and highly accepted in the market. Entirely taught in English, this leading 1-year program allows participants to benefit from a rich curriculum of more than 60 electives, a personalized Skills Development program, a practical Field Consulting program at the end of the coursework, a multitude of extracurricular activities, and a dedicated Career Office. In addition, the outstanding international faculty, the wide contacts with corporate employers, the international recognition and ranking, and the unique physical and cultural environment of Athens and Greece, make the AUEB international MBA the No.1 value-for-money proposition in the market today.The program aims to prepare students meet the challenges of Information Society within the context of e-Business and Digital/Virtual Enterprises. e-Business deals with the simplification and automation of inter-organizational processes of business partners either in a business-to-business or in a business-to-consumer mode. It also studies how Internet and mobile technologies enable more sophisticated and innovative business models. The specialization context focuses on business and application issues. It analyses the way e-Business enhances existing processes (e.g. marketing), generates new business models (e.g. info brokers), enables the operation of digital enterprises (e.g. electronic payment), and proposes new innovative applications (e.g. electronic procurement). This program is addressed to new venture entrepreneurs, consultants and managers who are interested in information technology, networks, marketing and new technologies, efficient consumer response, Internet etc. and wish to take advantage of the new opportunities in the emerging Information environment.